We’re a Melbourne family with three young kids who love being out and about — playgrounds, park picnics, weekend markets and the occasional chilly morning football game.

Like most parents, we quickly learned that dressing kids for Melbourne’s unpredictable weather isn’t always simple. Layers come on and off, temperatures change throughout the day, and comfort really matters.

That’s when merino became a staple in our household.

Merino wool is naturally breathable, temperature regulating and beautifully soft, which makes it ideal for babies and growing children. It keeps little bodies warm without overheating and feels gentle against sensitive skin.

As our family grew, so did our appreciation for good merino clothing. We found ourselves searching for the brands that consistently delivered the comfort, quality and practicality that worked best for family life.

That’s how Merino & Me came to be.

We focus on bringing together a thoughtfully selected collection of merino pieces from some of the best brands in the business. Our goal is simply to make it easier for Australian families to find beautiful merino clothing they can trust.

Today our collection includes merino essentials for newborns, babies, toddlers and kids — along with a small range for adults too, because once you experience the comfort of merino it’s something the whole family appreciates.