There are a million reasons why Merino is the most magical choice for your little one, but here are some of our favourites:

Great for all seasons - Hot or cold outside - it doesn’t matter! Merino sheep live in temperatures ranging from over 30 degrees to -10 degrees. The Merino fibre reacts to your body temperature to help keep you extra cool in summer, and toasty warm in winter.  

Temperature Regulating - Babies, especially premature or sick babies, cannot regulate their body temperature, or tell you if they are too hot or cold, wearing Merino helps control their body temperature. 

Hypoallergenic - Research from the Murdoch Children’s Research institute found that babies and children wearing Merino wool had a significant decrease in eczema symptoms, compared to when wearing cotton. Merino is very gentle on young skin.

Totally Sustainable -  Merino wool is made from just water, sunshine, fresh air and grass. The sheep grow a new fleece each year making it a truly sustainable choice.

Environmentally Friendly - Merino wool decomposes far quicker than synthetic fabrics. Releasing valuable nutrients back into the soil - like fertiliser.

Anti-bacterial - Merino wool can absorb three times its weight in moisture -keeping your little ones skin dry. Its moisture wicking properties absorb sweat from the skin and evaporate it, naturally resisting odour and bacteria.

Flame resistant - Merino is naturally a low fire danger fabric and doesn’t easily burn. Making it a safe choice for kids.

Machine Washable & Quick Drying - Because who wants to hand-wash kids clothes?! Most are even suitable for the dryer. No time to wash? Often airing overnight is enough to freshen them up.

UV Resistant up to SPF50 - The natural UV barrier of the fabric keeps your little one safe from the sun’s damaging UV rays – unlike synthetics and cotton.

Super Soft and Itch-Free - Unlike Grandma’s prickly knitted jumpers from when you were young; Merino is made from extremely fine fibres that moves with your skin for ultimate comfort.

Amazingly Light Weight - Proving warmth without the bulkiness of thick jumpers and coats. Perfect for playtime.

Naturally Elastic - Great for active toddlers, Merino garments will bend and stretch with you and then return to their original shape, without any stretching or sagging.

Stain resistant - Merino repels dirt, as being non-static means that it doesn’t attract dust or lint. Perfect for messy kids!

Long Lasting and Durable - Merino is a high quality fabric meaning it lasts and lasts.  Perfect for hand-me-downs.

And we could go on ...

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..and a hand written note with every order

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